Hello Mobile! - Mobile Marketing Blog
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In an article published last Monday, Adage identified 6 applications created independently of retailers that are making a significant impact on the shopping experience. The article speaks to the challenge of retailers to adopt not fight this new transparency. The applications reviewed are some of the very best at putting the power in the hands [...]
Mar 08, 2010 by Julian Rockwood
In October of last year, we highlighted news of retailer Wet Seal’s mobile marketing efforts as “best practice” by effectively mapping their strategy to the mobile channelin a manner similar to one we prescribe at Interactive Mediums. The company continues to build on that success, as outlined today on MobileMarketer.com in an article titled, “Wet Seal exec: Mobile drives retail and online sales.”
Mar 04, 2010 by Gib Bassett
The other day my colleague Drew Myler posted about HTML5 and its ability to serve as a basis for mobile web applications offering a very similar user experience as native applications for the iPhone and other smartphones. A lot has been written about mobile web browser-dependent applications offering a less ideal basis for engaging experiences due to the latency around data transfer involved in loading pages that a user links to in the browser.
Mar 04, 2010 by Gib Bassett