Considering the strengths and weaknesses of digital channels as inputs into Cross Channel strategy
Yesterday we posted again to Technorati, this time a two part article titled “Playing to Channel Strength Key to Successful Cross Channel Marketing,” in which we describe the importance of “channel strength” in determining a winning cross channel strategy. By “strength” I am referring to the relative benefits of various digital channels such as mobile, [...]
Sep 01, 2010 by Gib Bassett



