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"I made it clear from the beginning that we’d never worked with anything like this before, and I might be asking lots of questions. The team was very patient, walking me through the process step by step. After the first one, I was able to manage the whole campaign by myself online."— Caitlin Coble, TOMS Shoes
Today Retailwire.com highlighted a March 12, 2010 post by a firm called Compete about its research into consumer acceptance of various mobile advertising tactics. I thought this was worth mentioning for a number of reasons, but mainly to highlight the distinction between mobile advertising and mobile engagement – which are really two separate ideas that get co-mingled in this case.
Mar 16, 2010 by Gib Bassett
Marketers and their agency partners always seem to have smartphone demographics top of mind when discussions turn to mobile projects, and rightly so. Until such time that applications are as universally accessible as on desktop computers, marketers need to make choices with respect to mobile strategy.
Mar 15, 2010 by Gib Bassett
Today on my iPhone, browsing news on an application designed by Interactive Mediums for Newser, I came across this interesting article about a “Minority Report” like mobile marketing trial taking place in Japan that will soon be brought to the U.S.
Mar 14, 2010 by Gib Bassett
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