A Guide to Mobile Experience Solutions

Interactive Marketers who focus on the Mobile Customer Experience, more so than any one tactic, have been shown time and again to deliver the best results – be they increased sales, greater customer loyalty or higher brand recognition.

The Mobile Customer Experience

Inclusive of mobile interactions such as text and email, Smartphone applications for platforms like the iPhone and websites optimized for mobile’s unique form factor, the Mobile Customer Experience is the foundation on which marketer’s develop and implement effective mobile channel strategies.

Kia Motors turned to the mobile channel to support the national rollout of its newest model, the Kia Soul. Our live event sweepstakes resulted in 50,000+ subscribers in three months, and built brand awareness with Kia’s target market.

Successful mobile marketing begins by mapping your marketing and customer relationship management strategies to the mobile channel. In practice, this means evaluating how the mobile experience can add value to existing or planned activities, or enable never before possible customer interactions.

We prescribe an exercise outlined in an Interactive Mediums Point of View titled, Mapping Mobile to your Marketing Strategy. Having sat down with many marketers making their initial steps into mobile, we stand ready to walk you through this process if you wish — just call or email us to learn more.

Mobile Interactions

Interactive Mediums offers a range of mobile interaction solutions, from text messaging marketing campaigns through multi-mobile channel "Active Customer Engagement" or ACE, inclusive of all elements required to configure, execute and evaluate mobile marketing channel programs. We can craft a program tailored to your specific needs, and advise on best practices around developing a new class of customer – your mobile subscribers – who are acquired by simply texting a keyword of your choice to one of our Shortcodes.

Later, and for those organizations already familiar with mobile marketing and/or possess an opt-in group of subscribers, ACE offers the ability to move beyond mobile interactions to affecting business performance – just like other marketing efforts geared toward acquiring and retaining customers. As expected of an ACE, we’ve got all mobile interactions covered -- Text, Email, Voice and Web.

Newser.com's iPhone application, developed by Interactive Mediums

Our iPhone app for news aggregator Newser.com

Mobile Applications

Applications created for Smartphone platforms like the iPhone are all the rage, but best practices already exist which separate apps which are downloaded and repeatedly used versus novelties that never achieve business results.

Interactive Mediums possesses deep expertise and demonstrated experience creating high impact mobile applications for many leading brands and online content providers. Using a proven lifecycle methodology, we help our clients quickly divine their requirements from the distracting hype surrounding mobile apps. Moreover, we help clients understand how their applications perform via embedded analytics that offer insights beyond download figures.

Mobile Web

Mobile optimized websites are not simply scaled down versions of their larger cousins. The unique form factor of a mobile device, in combination with the on the go consumers’ intended use of the mobile web, often means the most effective approach is a unique presence optimized for the mobile channel. In cases such as this, Interactive Mediums helps clients ensure their mobile web presence is consistent across different devices, operating systems and web browsers.