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According to research cited in this March 18, 2010 eMarketer.com article, email marketers are behind the curve when it comes to using advanced segmentation, personalization and behavioral targeting, but many are planning to add these high performance elements to their programs this year.
Mar 21, 2010 by Gib Bassett
Today Retailwire.com highlighted a March 12, 2010 post by a firm called Compete about its research into consumer acceptance of various mobile advertising tactics. I thought this was worth mentioning for a number of reasons, but mainly to highlight the distinction between mobile advertising and mobile engagement – which are really two separate ideas that get co-mingled in this case.
Mar 16, 2010 by Gib Bassett
Today on my iPhone, browsing news on an application designed by Interactive Mediums for Newser, I came across this interesting article about a “Minority Report” like mobile marketing trial taking place in Japan that will soon be brought to the U.S.
Mar 14, 2010 by Gib Bassett
This March 12, 2009 article on eMarketer.com titled, “Marketers Buzz About ROI,” is notable for what it doesn’t say – which is that mobile marketing is the tactic most important to executives subject to a recent survey.
Mar 13, 2010 by Gib Bassett
In October of 2009 we mentioned a great example of mobile as part of a casino’s customer engagement strategy. Good case studies are easy to remember, so I was not surprised to see this article today on MobileMarketer.com about where this business is evolving its approach to mobile.
Mar 12, 2010 by Gib Bassett
In October of last year, we highlighted news of retailer Wet Seal’s mobile marketing efforts as “best practice” by effectively mapping their strategy to the mobile channelin a manner similar to one we prescribe at Interactive Mediums. The company continues to build on that success, as outlined today on MobileMarketer.com in an article titled, “Wet Seal exec: Mobile drives retail and online sales.”
Mar 04, 2010 by Gib Bassett
At first glance, this article yesterday on DMNews.com suggests the one area of mobile advertising thus far overlooked – audio – represents an untapped opportunity for marketers to reach their customers in ways other than text messaging, mobile applications, social media or mobile web browsing.
Feb 24, 2010 by Gib Bassett
Today on Brandweek.com, an article clearly written for the advertising professional, claims, “Despite Promise, Mobile Ads Come Up Short.” The gist here is that despite big bets placed by Google and Apple, as well high response rates, mobile advertising is falling short of expectations.
Feb 22, 2010 by Gib Bassett
All retailers to varying degrees are dabbling in mobile couponing as a means of engaging their customers, driving in store traffic and ultimately selling more product.
Feb 21, 2010 by Gib Bassett
The news seems to be increasingly populated with stories about 2D or “quick response” codes used as mobile calls to action. As this article points out today on MobileMarketer.com, “bar codes offer a shortcut to accessing mobile content, information and mobile commerce.” Considering the simplistic analogy to a shortcut, it’s rather amazing Neustar is attempting to solve the reach/incompatibility problem of 2D codes and in so doing add a presumably high growth aspect to their business.
Feb 19, 2010 by Gib Bassett