Platform Features

Contact Management

Flexibly store, access and manage both your mobile and email subscribers in one location.

Account User Rights and Roles

Assign access to platform features and functions based on role.

Support Multiple Shared or Dedicated Shortcodes

Access to several shortcodes allows rapid deployment of text message interactions while the ability to manage programs across shared codes as well as dedicated codes provisioned for a specific customer accommodates requirements associated with multi-brand companies and agencies.

Manage Multiple Accounts

Being able to manage multiple accounts within a single system is especially useful for multi-brand companies and agencies.

Data Accessibility

Quickly and easily export information about your subscribers as well as import data about them to develop more personal interactions.

Reporting and Analytics

• View and communicate the performance of your mobile interactions with intuitive charts and graphs.
• Track the performance of multichannel marketing campaigns with unique keywords assigned to different media and see how each contributes to the success of your mobile program.
• Establish a Mobile Customer Data Asset featuring attributes and historical interaction data that can be used to drive more targeted interactions.

Campaign Activity Notifications

Be sent proactive notices regarding the performance of your campaigns.

Segmentation

Segment Subscription Lists based on customer attributes important to crafting ongoing, relevant mobile customer interactions.

For when age is a defining attribute of your customer (i.e. alcohol, spirits or tobacco buyers), Age Verification can be built into your campaign to ensure only individuals who can legally transact with your business do so.

Survey

One of the best ways of understanding your customers’ preferences is to simply ask them. Improve your knowledge of customers using a mobile Survey instrument.

• Use stand alone or to increase the response rate of offline survey projects.
• Develop single or multiple question surveys.
• Gather response data for analysis or use response inputs in email replies.