Product
Messaging Channels
SMS Text Messaging
Short Message Service, or SMS, is the standard means of engaging your customers in text message interactions. Text messages can be 160 characters in length and include links to mobile optimized websites or application downloads to help craft more effective and measurable calls to action.
Mobile Web
Mobile optimized websites are a key foundation of a full Mobile Customer Experience, and can be used to fulfill calls to action in text message interactions as well as stand alone as a means of obtaining opt in permission from visitors.
Email often plays an important role in mobile interactions. In some cases, email is the means by which a marketer calls customers to opt in to text message programs. In other instances, email is triggered as a result of a text message program, to provide additional details around the call to action or fulfill an information request.
Social Networks
Social networks (e.g. Twitter, Facebook, MySpace) are increasingly playing a role in successful mobile marketing programs. Marketers can utilize their company’s presence on such sites to promote mobile program availability and spur opt in permissions for text message communications. Marketers can also leverage the viral quality of social networks by encouraging customers to forward text message communications to their networks.
MMS
Multi-Media Message Service, or MMS, is an enhancement to SMS which allows photos, videos and sound files to be additionally transmitted directly to consumer handsets capable of receiving such messages.
IVR
Interactive Voice Response, or IVR, provides similar interactive capabilities as SMS or MMS, but instead uses an open call session to enable consumers to key in or speak responses to voice prompts.
Web
The web, both desktop and mobile, are often instrumental parts of mobile programs. In some cases, a form posted on a marketer’s website will enable customers to directly provide their permission to receive text message communications. In other cases, the web serves as a jumping off point for recipients of text messages to claim additional information, prizes, or submit additional information in exchange for some incentive.
Product Updates
- How to broadcast a message to a segment of your subscribers based on Opt-In Date (Mar 18, 2010)
- Upload Your Existing Customer Database To TextMe (Mar 02, 2010)
- Site Maintenance — February 21 (Feb 18, 2010)
- New Lists Tab Simplifies Subscription List Management (Jan 18, 2010)
- Send Timed Messages To Subscribers After Opt-In (Nov 04, 2009)
Clients
"I made it clear from the beginning that we’d never worked with anything like this before, and I might be asking lots of questions. The team was very patient, walking me through the process step by step. After the first one, I was able to manage the whole campaign by myself online."— Caitlin Coble, TOMS Shoes
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