Resources
White Papers
The Mobile Imperative
Drive more effective marketing via a focus on iterative Mobile Dialogues, capturing and reusing interaction data in a Mobile Data Asset, and developing a strategy considering the entire Mobile Experience.
The State of Mobile and Email Metrics
See mobile and email from the customer’s point of view, and use this perspective to drive measurable, more effective marketing programs.
Mapping Mobile to Your Marketing Strategy
We prescribe this structured approach to identify ways mobile can enhance and build upon your marketing plans to maximize return on investment.
Active Customer Engagement
Our vision for a complete solution around customer engagement, insight and central knowledge base. Read a case study about a successful implementation of Active Customer Engagement with a Japanese motorsport manufacturer.
What Chief Marketers Need to Know About Text Messaging
Marketing decision makers need to read this guide as a step toward understanding how text messaging fits within the overall marketing mix and how to select the right partner to guide them to success.
Download What Chief Marketers Need to Know About Text Messaging »
How Mobile Drives Revenue for Radio Stations
Radio stations can leverage Mobile Customer Engagement to create more compelling advertising products that drive revenue.
A Mobile Playbook for Quick Serve Restaurants
Multi-location Quick Serve Restaurant (QSR) businesses are increasingly taking advantage of mobile marketing techniques to drive floor traffic and sales. Presented with numerous options — from SMS text messaging to mobile applications to the mobile web — creating a Mobile Roadmap is critical to successful adoption of mobile marketing by QSRs.
- White Papers
- Mobile Opt In Primer
- FTC Email Compliance Guide
- Mobile Marketing
- Mobile Analytics
- Mobile Promotion
- Email Marketing
- Mobile Application Development
- Mobile Website Design
- SMS Text Message Marketing
- Product Resource Center
Company Overview
This one-pager summarizes our history and outlines our focus on mobile interactions, web and applications.