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That’s the implication of this eMarketer.com article. Titled, “Marketers Slow to Integrate Mobile Tactics,” the article cites a study that found the majority of marketers on the fence with respect to mobile marketing, much more so than social media.
Jul 29, 2010 by Gib Bassett
That was my response to an article posted on eMarketer recently, titled “How Are Email, Facebook and Twitter Audiences Different?” Research by email provider ExactTarget not surprisingly found that social media channels like Facebook and Twitter were not cannibalizing email communications.
Jul 26, 2010 by Gib Bassett
That was my response to an article posted on eMarketer recently, titled “How Are Email, Facebook and Twitter Audiences Different?” Research by email provider ExactTarget not surprisingly found that social media channels like Facebook and Twitter were not cannibalizing email communications.
Jul 26, 2010 by Gib Bassett
That’s the question that came to mind upon seeing an article today on eMarketer.com titled, “Email Still Driving Shopping over Social.”
Jul 21, 2010 by Gib Bassett
Today on Technorati we posted a two-part article titled, “Targeting Socially Loyal Customers.”
Jul 19, 2010 by Gib Bassett
Today on Technorati we posted a two-part article titled, “Targeting Socially Loyal Customers.”
Jul 19, 2010 by Gib Bassett
Geo-fencing and location-based services (LBS) are all the rage right now, with new offerings being announced daily. Yet, there exists a very compelling and valuable location-based technology available right now from Interactive Mediums -- our "Location" Campaign.
Jul 12, 2010 by Gib Bassett
Yesterday we posted another article to Technorati, this one titled, “Mobile Marketing: So easy to get started, not so easy to integrate.”
Jul 12, 2010 by Gib Bassett
Advertising and creative agencies, especially those with a digital orientation or division, are often the gateway though which mobile marketing capabilities are sourced by brands. As Vice President of Mobile Marketing for DIGITAS, Brett Leary is in just such a position and is the subject of this edition of our blog interview series. DIGITAS is [...]
Jul 07, 2010 by Gib Bassett
Today by way of a Retailwire.com promotional email, I downloaded a new SymphonyIRI report titled, “The Next Generation of Shopper Marketing - Re-Architecting Shopper Marketing for Maximum Performance.” I thought the report was timely given this recent post to Technorati where we call out CPG brands and retailers as standing to benefit from working with agency partners to source new generation digital marketing technology platforms.
Jul 07, 2010 by Gib Bassett
Yesterday we posted another article to Technorati, titled “SMS Text Message Marketing Signals Shift in Agency/Client Relationships.”
Jul 07, 2010 by Gib Bassett
Today we posted an article to Technorati titled, “Cross Channel Marketing from a Mobile Point of View.” As marketers increasingly employ digital marketing channels such as mobile, social media and email the need to orchestrate their efforts consistently will become key to success.
Jun 28, 2010 by Gib Bassett
Yesterday we placed an article with Technorati titled, “From Alerts to Engagement: The Value Dimensions of SMS Text Messaging.” Technorati represents a chance for Interactive Mediums to take its message of multi channel engagement to a large audience.
Jun 17, 2010 by Gib Bassett
Yesterday we placed an article with Technorati titled, “From Alerts to Engagement: The Value Dimensions of SMS Text Messaging.” Technorati represents a chance for Interactive Mediums to take its message of multi channel engagement to a large audience.
Jun 17, 2010 by Gib Bassett
For this installment of Hello Mobile! Q&A, I sat down virtually with Chris Lanier, who as a Mobility Solution Specialist with Microsoft brings a unique and important perspective to the debate over mobile as a marketing channel.
Jun 17, 2010 by Gib Bassett
For the second installment of our blog interview series, I sat down virtually with Tim Grace , who as Senior Manager of Consumer Products for Apartments.com oversees his firm’s mobile channel efforts.
Jun 16, 2010 by Gib Bassett
My colleague Chris Watland likes to set hurdles for our company such that if we come up just a tad short, we still hit it out of the ballpark. He cites the example of the U.S. committing to a moon landing within a decade back in the 1960s. Fortunately for those astronauts and NASA, they didn’t come up short. However, retailers appear in danger of spoiling their “mobile identities” with consumers due to some unusual logic around sourcing and implementing mobile.
Jun 06, 2010 by Gib Bassett
Being someone who has always worked in a small agency environment, I was recently inspired by this article on AdAge.com. Phil Johnson of PJA makes a case for small agencies to quickly adopt a mobile strategy. He points out that the three ingredients for successful mobile marketing are now all in place, making it the perfect [...]
May 26, 2010 by Julian Rockwood
The Chicago Housing Authority (CHA) recently came to Interactive Mediums seeking a way to efficiently communicate the opening of its Family Housing Wait List. This is a pretty big deal for the CHA, which hasn’t done this in more than a decade. The list itself is used to fill rental units as they become available [...]
May 22, 2010 by Gib Bassett
Some of the best and brightest minds in mobile are among our customers. Many such folks also subscribe to our blog and one in particular seemed a great candidate for the first official Hello Mobile! Q&A. Greg Janssen, Manager of Mobile Products with Sears Holdings, sat down virtually with me to share his viewpoint on the [...]
May 20, 2010 by Gib Bassett
Some of the best and brightest minds in mobile are among our customers. Many such folks also subscribe to our blog and one in particular seemed a great candidate for the first official Hello Mobile! Q&A. Greg Janssen, Manager of Mobile Products with Sears Holdings, sat down virtually with me to share his viewpoint on the [...]
May 20, 2010 by Gib Bassett
On May 11, MobileMarketer.com released an updated version of its Guide to Mobile Commerce and included is an article from Interactive Mediums.
May 18, 2010 by Gib Bassett
While scanning the Brand Marketing section of the Ad-ology Marketing Forecast app on my iPhone this morning, a May 6 article stood because it didn’t seem to have anything to do with marketing.
May 09, 2010 by Gib Bassett
I have blogged a lot lately about the short sightedness of a “one and done” approach to mobile marketing, in particular SMS text messaging. It simply isn’t worth the effort to drop off following an initial campaign given the significant opportunity to learn something useful about your customers to target them more effectively in the [...]
May 04, 2010 by Gib Bassett
As we have come to find, agencies are often at the mercy of the whims of their clients when it comes to mobile marketing. Because of the perception – right or wrong – that a mobile campaign such as one featuring an SMS text message call to action is a single project with a limited life, the ultimate benefits of mobile never have a chance to accrue.
May 04, 2010 by Gib Bassett
As a follow up to several recent posts about the value of marketing to customers perpetually in the mobile channel, I thought it worth diagramming this value proposition visually to more clearly explain the concept.
May 02, 2010 by Gib Bassett
I once worked for a company that created the technology behind Coca Cola's "My Coke Rewards," a loyalty program covered in the press too many times to count. Coke is a category leader because it's a great brand but also because it embraces innovative marketing approaches to maintain it's pre-eminent brand status -- and of course it has the funds to do so.
May 02, 2010 by Gib Bassett
A significant theme during the Mobile University 101 event was the use of mobile marketing techniques as part of long term marketing strategy, not just a one-time project. Purportedly, 93 percent of marketers conduct a mobile campaign once, then walk away from the medium. This, despite the fact the overall effort is similar to ones where there is an expectation of long term value (like the company website, or a monthly email customer communication). A “one and done” effort is wasteful, which makes no sense in an era of increased marketing accountability. Why do you suppose that is the case and what are firms like Interactive Mediums doing to deliver value to marketers such that they want to employ mobile marketing as part of their daily jobs?
Apr 29, 2010 by Gib Bassett
I told my colleague Julian Rockwood that for me, the success of today’s Mobile University event was based on whether or not I came away with some new information that I could really use. As I write this, I am attending a breakout session titled, “Metrics – Measuring Consumer Engagement of a Marketing Program,” and [...]
Apr 28, 2010 by Gib Bassett
Before kicking off this AM and during breaks, the Hoverwall developed by Interactive Mediums was displayed on the main presentation screen. Shown here are several people mulling (or hovering) around the Wall during the first break of the day. Promoted via an in-bag insert, the Hoverwall is a novel solution that allows participants to engage with [...]
Apr 28, 2010 by Gib Bassett
A “day of mobile” is just about to kick off at the Spertus Institute in Chicago. Attendance is strong and people are posting “tweets” to the Hoverwall provided by Interactive Mediums. More to come throughout the day.
Apr 28, 2010 by Gib Bassett
As my colleague Ray Krueger likes to say “I loves me some corndogs,” I like to say I enjoy reading good editorial about happenings, trends and innovations in the mobile technology arena (sorry Ray, just popped into my head, I know you loves other things as well). But when I read something a tad confusing, those examples stand out more so. Such was the case in today’s MobileMarketer in an article titled, “Location data is helpful for survey-based consumer panels.”
Apr 26, 2010 by Gib Bassett
As a technology enablement firm at its core, Interactive Mediums enjoys working with a variety of clients. Some businesses come to us direct to help them execute a mobile strategy while others are agencies representing their client’s mobile project interests inclusive of typically outsourced services such as media buying and creative. This distinction may be blurring to the detriment of agencies, if you read this article on MarketingForecast.com the way I did.
Apr 24, 2010 by Gib Bassett
Having just yesterday commented about reported high response rates around a hybrid bar code/MMS-based image recognition mobile direct response program, I was surprised to read this morning about a similar example but that takes an entirely different approach. Marketers looking to embed mobile calls to action in print now have up to 4 or 5 different options for doing so and the distinctions between them are hard to discern unless you are very familiar with the technologies behind each.
Apr 23, 2010 by Gib Bassett
I couldn’t help but comment on this post today on MobileMarketingWatch.com titled, “JagTag Creates One Of The Most Successful 2D Barcode Campaigns To Date, Over 100,000 Mobile Engagements,” given past critical comments I have made about this MMS-based approach to bar code marketing.
Apr 22, 2010 by Gib Bassett
Leading retailers are increasingly adopting the mobile channel to engage their customers to drive sales and engender loyalty. Yet a survey described in an April 15, 2010 eMarketer.com article suggests for many retailers the mobile channel is not yet considered a viable one for transacting business.
Apr 20, 2010 by Gib Bassett
Today in Mobile Marketer we were featured in an article titled, “Demystifying the Market for SMS Text Message Marketing Services.” As the importance of the mobile channel to business escalates, it draws the attention of all manner of marketing technology and services companies as a potential new source of revenue. Combined with the already crowded, and undifferentiated mass of companies purporting to offer sms text message marketing services, and it’s no wonder marketers are often uncertain where to start -- let alone who to rely on as a trusted partner.
Apr 08, 2010 by Gib Bassett
I was recently forwarded a copy of a Forrester Research report titled, “The Marketing Accountability Index,” that describes an approach for marketing organizations to assess the extent to which their actions are measurable and accountable in ways relevant to other business stakeholders.
Apr 03, 2010 by Gib Bassett
At first glance, this March 31, 2010 article on AdWeek.com titled, “Forget Apps, Text Still Reigns in Mobile,” appears to outline a logical case for pursuing text message marketing over mobile apps.
Apr 01, 2010 by Gib Bassett
At Interactive Mediums we describe our value proposition as helping clients engage their customers in the mobile channel in revenue and profit producing ways. Key to successful mobile marketing is having access to a variety of best practice mobile-optimized campaigns -- or Engagement Actions -- such as sweepstakes, surveys, polls and others. Just as crucial are the metrics used to track mobile marketing efforts to gauge success but also improve efforts over time.
Mar 31, 2010 by Gib Bassett
Today on PromoMagazine.com an article titled, “Consumers Put Price First in Calculating Retail Loyalty: Colloquy” describes results from a wide ranging survey of consumer loyalty factors in retail categories such as grocery, personal care, mass merchandise, department store and specialty retail. Unlike a year ago when customer service was considered a top element of loyalty, today price leads. Walmart was thus identified as the loyalty “winner” across many of these categories.
Mar 30, 2010 by Gib Bassett
The March 27, 2010 edition of Mobile Commerce Daily featured an article by us, titled “Creating a quick-serve restaurant mobile marketing playbook.” In it, we describe an approach used by multi location quick serve restaurants to implement and roll out mobile marketing tactics such as SMS loyalty clubs.
Mar 29, 2010 by Gib Bassett
Just like mobile, investments in social media marketing are growing but quantifying the value of social can be a lot harder given its more subjective nature. Yet, many forward thinking marketers are taking advantage of the popularity of social networks in line with quantifiable mobile interactions.
Mar 29, 2010 by Gib Bassett
An article on Intelligent Enterprise titled, “Wendy's Taps Text Analytics to Mine Customer Feedback” caught my eye today as a potentially interesting application of SMS text message feedback systems such as surveys. After all, the most accurate and meaningful feedback a consumer can provide is often communicated as close to the time of services as possible – which is a perfect fit for text messaging.
Mar 25, 2010 by Gib Bassett
Marketers in all segments sense the urge to begin employing mobile as part of the marketing mix. If they are not planning to do so already, marketers need to begin mapping out a strategy to engage their customers in the mobile channel. Otherwise, at risk are the mobile relationships that will likely define success. At this formative stage of the newly mobile consumer, it’s critical to budget appropriately and move forward with a right-sized approach.
Mar 25, 2010 by Gib Bassett
Mobile advertising expenditures in the so called BRIC countries, Brazil, Russia, India, and China are expected to grow incredibly strong through 2012 with China leading the way, according to a new BRIC study by eMarketer. The numbers are astonishing. Currently, China has over 700 MM mobile subscribers, India has approximately 525 MM, Brazil has 174 MM, and [...]
Mar 24, 2010 by Julian Rockwood
In times of economic hardship, the last thing a retailer who often appeals to those most affected wants is to do is anger its customers. But that’s exactly what happened to Kmart recently, as described in this March 23, 2010 RetailWire.com article titled, “Kmart's Coupon Mistake Becomes PR Blunder.”
Mar 23, 2010 by Gib Bassett
According to research cited in this March 18, 2010 eMarketer.com article, email marketers are behind the curve when it comes to using advanced segmentation, personalization and behavioral targeting, but many are planning to add these high performance elements to their programs this year.
Mar 21, 2010 by Gib Bassett
Today Retailwire.com highlighted a March 12, 2010 post by a firm called Compete about its research into consumer acceptance of various mobile advertising tactics. I thought this was worth mentioning for a number of reasons, but mainly to highlight the distinction between mobile advertising and mobile engagement – which are really two separate ideas that get co-mingled in this case.
Mar 16, 2010 by Gib Bassett
Today on my iPhone, browsing news on an application designed by Interactive Mediums for Newser, I came across this interesting article about a “Minority Report” like mobile marketing trial taking place in Japan that will soon be brought to the U.S.
Mar 14, 2010 by Gib Bassett
This March 12, 2009 article on eMarketer.com titled, “Marketers Buzz About ROI,” is notable for what it doesn’t say – which is that mobile marketing is the tactic most important to executives subject to a recent survey.
Mar 13, 2010 by Gib Bassett
In October of 2009 we mentioned a great example of mobile as part of a casino’s customer engagement strategy. Good case studies are easy to remember, so I was not surprised to see this article today on MobileMarketer.com about where this business is evolving its approach to mobile.
Mar 12, 2010 by Gib Bassett
In October of last year, we highlighted news of retailer Wet Seal’s mobile marketing efforts as “best practice” by effectively mapping their strategy to the mobile channelin a manner similar to one we prescribe at Interactive Mediums. The company continues to build on that success, as outlined today on MobileMarketer.com in an article titled, “Wet Seal exec: Mobile drives retail and online sales.”
Mar 04, 2010 by Gib Bassett
At first glance, this article yesterday on DMNews.com suggests the one area of mobile advertising thus far overlooked – audio – represents an untapped opportunity for marketers to reach their customers in ways other than text messaging, mobile applications, social media or mobile web browsing.
Feb 24, 2010 by Gib Bassett
Today on Brandweek.com, an article clearly written for the advertising professional, claims, “Despite Promise, Mobile Ads Come Up Short.” The gist here is that despite big bets placed by Google and Apple, as well high response rates, mobile advertising is falling short of expectations.
Feb 22, 2010 by Gib Bassett
All retailers to varying degrees are dabbling in mobile couponing as a means of engaging their customers, driving in store traffic and ultimately selling more product.
Feb 21, 2010 by Gib Bassett
The news seems to be increasingly populated with stories about 2D or “quick response” codes used as mobile calls to action. As this article points out today on MobileMarketer.com, “bar codes offer a shortcut to accessing mobile content, information and mobile commerce.” Considering the simplistic analogy to a shortcut, it’s rather amazing Neustar is attempting to solve the reach/incompatibility problem of 2D codes and in so doing add a presumably high growth aspect to their business.
Feb 19, 2010 by Gib Bassett
2D barcodes and their imitators are likely to be among the biggest failures of 2010, at least among marketers who use these technologies expecting to achieve direct response rates like those of SMS text message programs.
Feb 14, 2010 by Gib Bassett
Having been in meetings with marketers and via anecdotal third party comments, I know many are sitting on the fence with respect to mobile, uncertain whether it’s a novelty, tactic, strategy, channel or alternative to email.
Feb 08, 2010 by Gib Bassett
I once before blogged at taking pleasure in reading contradictory views on important goings on in the mobile industry, and much to my delight (or chagrin) it has happened again.
Feb 07, 2010 by Gib Bassett
For companies that offer SMS alerting capabilities and their customers, results like those cited in thisJanuary 29, 2010 MobileMarketingWatch.com post are proof positive of the value of text messaging.
Jan 31, 2010 by Gib Bassett
The title of this article today on DMNews.com titled, “Marketers still missing opportunities with loyalty programs: Survey” immediately brought to mind this recent post of ours, as well as the answer to the missing component: mobile engagement.
Jan 25, 2010 by Gib Bassett
This January 20, 2010 article on Mobile-Financial.com features results of a survey of mobile commerce shoppers that retailers would be wise to review.
Jan 24, 2010 by Gib Bassett
With mobile application investments set to escalate this year, along with an already huge diversity of apps available for the iPhone, promotion and marketing will take center stage in ensuring these investments pay off.
Jan 21, 2010 by Gib Bassett
This post today on MobileMarketingWatch.com cites a Business Week article in which the Apple honcho bluntly describes the utility of current mobile advertising formats.
Jan 18, 2010 by Gib Bassett
That’s the phrase which popped into my mind upon seeing thisJanuary 14, 2010 post on MobileMarketingWatch, titled “Tracking Mobile Ad Click Rates: Symbian Rules.”
Jan 16, 2010 by Gib Bassett
Nowhere else was the popularity of the iPhone as a marketing platform on display than at the National Retail Federation’s 99th Annual Convention this week in New York.
Jan 14, 2010 by Gib Bassett
As if it were not hard enough for marketers to know where to begin with respect to mobile marketing, companies like SnapTag and JagTag are creating confusion around one of the most talked about mobile applications: bar codes.
Jan 09, 2010 by Gib Bassett
Dwell time was a concept I first came across years ago as a web analytics measure designed to provide ecommerce marketers with insight into how long a visitor took to either make a buy decision or abandon the site for another.
Jan 07, 2010 by Gib Bassett
Today’s news was all about the debut of Google’s mobile phone, Nexus One, and also Apple’s acquisition of mobile ad network Quattro Wireless for $275 million.
Jan 05, 2010 by Gib Bassett
2009 marked the beginning of an effort at Interactive Mediums to keep watch on the mobile marketing industry and lend our unique perspective on happenings as they relate to the value we bring to our clients.
Dec 31, 2009 by Gib Bassett
Today on MobileMarketer.com there appears an article sure to be read by many. It’s about the potential threat to retailers represented by mobile-enabled consumers who may be redirected to other stores to find a better deal by performing price lookups on a particular item.
Dec 30, 2009 by Gib Bassett
Today I came across an interesting post on GoMoNews.com about the emerging challenges associated with measuring the effectiveness of mobile advertising; specifically tying results from different ad networks together in a consistent manner such that they can be compared.
Dec 29, 2009 by Gib Bassett
We recently blogged about research into the challenges facing marketers tasked with generating loyalty for their brands. Based on that research alone, marketers face significant barriers creating loyalty programs that have a chance of meeting their goals.
Dec 27, 2009 by Gib Bassett
Key to a successful mobile strategy is understanding how your customers can be best served in the mobile channel. Yesterday we blogged about UPS and its research which showed that a native Blackberry application provided its targeted customers a better experience than prior efforts or those offered by competitors.
Dec 23, 2009 by Gib Bassett
Today my colleague Amanda Juip and I spoke with Carla Keppler of UPS about her company’s recently announced Blackberry Smartphone application.
Dec 22, 2009 by Gib Bassett
Today on MobileMarketer.com Interactive Mediums client Budweiser was featured for their strategic and creative efforts to target customers in the mobile channel.
Dec 22, 2009 by Gib Bassett
Today I came across an article on MarketingProfs.com titled, “Brand-Building: The Limits of Engagement,” (registration required) featuring some sobering statistics for brand marketers tasked with garnering loyalty with as many consumers as possible.
Dec 20, 2009 by Gib Bassett
One application of Interactive Mediums’ customer engagement platform is a flexible sweepstakes engine which offers tremendous flexibility in the design and execution of a contest-based promotion – among the most effective tactics marketers have to engage their target audience in the mobile channel.
Dec 19, 2009 by Gib Bassett
It was notable today that on Retailwire.com there was a news item titled, “Whole Foods Goes Mobile.” It’s not every day that retailers, grocers in particular, announce mobile efforts. So I was excited to see that a specialty grocery chain familiar to me now had some kind of mobile presence.
Dec 16, 2009 by Gib Bassett
Developing a mobile marketing strategy almost always begins by asking some key questions about your business objectives and customers. A recently released paper from a mobile app development firm titled, “Beyond the iPhone: Engaging Customers with Mobile Applications” is worth a look for anyone at the onset of considering mobile marketing investments. Just keep in mind [...]
Dec 13, 2009 by Gib Bassett
Earlier this week I came across an article on The Wise Marketer titled, “Benefits of a customer engagement strategy,” (registration required) and highly recommend you take a look.
Dec 11, 2009 by Gib Bassett
Today we were featured in an article on MobileMarketer.com titled, “9 steps for SMS marketing.”
Dec 11, 2009 by Gib Bassett
Several different articles came across my screen today, all relating to mobile couponing but from unique perspectives. What’s interesting is that mobile couponing has yet to really “take off,” yet retailers may already be looking past couponing to higher value mobile applications.
Dec 09, 2009 by Gib Bassett
Today I received an email press release from a Finnish mobile tech firm that’s in part behind National Public Radio’s (NPR) new mobile web strategy. Coincidentally, I came across this article today about the same, but from NPR’s perspective.
Dec 08, 2009 by Gib Bassett
The other day I came across a July 2009 report titled, “SMS Marketing: Direct Route to Consumer Engagement” from a firm called Opus Research. The paper contains a lot of useful ideas on marketing applications of SMS text messaging, including actual examples.
Dec 06, 2009 by Gib Bassett
Yesterday I came across an article on CNET titled, “In mobile, do developers or consumers matter most?” and immediately thought, “Who cares what developers think, at least the ones who want to make money.”
Dec 05, 2009 by Gib Bassett
With so much media attention paid to successful mobile applications, especially for the iPhone, it’s refreshing to read about less fortunate examples and how others might learn from their shortcomings.
Dec 02, 2009 by Gib Bassett
Today I came across a November 25, 2009 MarketingSherpa.com article titled, “One-Two Campaign Punch Grows Email & Mobile Lists: Segmentation Delivers 40% Lift in CTR” that is a great example of Active Customer Engagement in action.
Dec 01, 2009 by Gib Bassett
Today an eMarketer.com analyst published a brief article titled, “Mobile predictions for 2010,” in which he outlines challenges facing marketers and consumers around mobile in the coming year.
Nov 30, 2009 by Gib Bassett
Today on MobileMarketingWatch.com a post appeared titled, “Applying Email Strategies To Mobile Marketing,” which suggests email marketing best practices have applications within mobile.
Nov 30, 2009 by Gib Bassett
The title of this post is not in reference to the mobile professionals networking group but rather how mobile marketing techniques should improve the effectiveness of promotions during Cyber Monday.
Nov 27, 2009 by Gib Bassett
Today we were featured in MobileMarketer.com with an article titled, “Why mobile is key to active customer engagement.”
Nov 26, 2009 by Gib Bassett
A while ago we blogged about how text messaging programs were helping broadcast communicators maintain and grow their audiences as a means of attracting advertising dollars. Texting responses to “on the fly” surveys, topics for segments or song requests are all common ways radio stations engage their audiences, keeping them listening longer and more likely exposed to ad messages.
Nov 25, 2009 by Gib Bassett
Earlier this month I came across an articleabout a consumer segmentation method launched by Acxiom for telcos to understand loyalty patterns among mobile subscribers. It was notable simply due to the fact a large marketing services company was launching a mobile marketing data service not for marketers generally, but for marketers of mobile services specifically.
Nov 24, 2009 by Gib Bassett
Today an article on MobileMarketer.com titled, “How to combat the confusion around mobile marketing’s definition?” appeared which jibes completely with Interactive Mediums’ vision for mobile marketing; that it’s about creating an effective mobile customer experience informed by both marketing strategy and the available means of interacting with customers via the mobile channel.
Nov 24, 2009 by Gib Bassett
The beauty of mobile marketing is that by definition, you have to approach the channel with the perspective of creating a relevant message, call to action or offer – a marketer has no choice. Whether needing to obtain permission from customers to communicate via SMS text message or ensuring an investment in a mobile application pays off with thousands of downloads, relative to other marketing tactics such as email, relevance is a must in formulating any mobile marketing strategy that hopes to succeed.
Nov 23, 2009 by Gib Bassett
In our Point of View titled, “Mapping Mobile to Your Marketing Strategy,” we describe Champion/Challenger testing as one of the most logical – yet overlooked – applications for mobile marketing. It’s both important in determining where to align your efforts but is also among the more measurable applications since measurement is the entire focus of the effort.
Nov 23, 2009 by Gib Bassett
A couple days ago we speculated a reputed move by Apple to offer free, ad supported iPhones could force Google into the device business. Yesterday it was reported Google was in fact getting into the device business but with a voice over internet protocol (voip) phone which would access data networks only.
Nov 19, 2009 by Gib Bassett
Today Jeff Judge, Interactive Mediums co-founder, was part of a roundtable event for the Chicago Business Marketing Association (BMA).
Nov 18, 2009 by Gib Bassett
